I’m a social media strategist and performance marketer with over a decade of experience turning insights into creative that drives measurable results. I bridge the gap between storytelling and analytics, building strategies that connect with audiences and deliver on business goals.

From leading brand voice and content strategy to managing full-funnel Meta ad campaigns, I focus on creating social ecosystems that perform. My work blends creativity, clarity, and data-driven decision-making to help brands grow with purpose.

HVAC.com

Role: Senior Social Media Manager
Focus: Brand voice, organic strategy, and full-funnel Meta ad campaigns

Overview:
At HVAC.com, I helped build the brand from the ground up, defining its voice, social strategy, and paid media approach. Starting with a new ad account and a cold audience, I launched and managed full-funnel Meta campaigns that generated measurable growth and helped the brand earn homeowner trust.

Highlights:

• Developed and managed Meta ad campaigns, driving 1.35M+ impressions, 423 qualified leads, and a 2.97% CTR on a ~$47K budget in under 5 months.

• Conversion campaigns contributed to 6% of total company sales

• Led the brand’s Homeowner Advocacy Campaign, positioning HVAC.com as a trusted advisor in the HVAC replacement process

• Grew the social audience by 4,000% and maintained an average 2.9% engagement rate

• Oversaw creative direction and messaging across organic and paid channels to ensure consistency and brand alignment

Content for Not Your Average Grandma

Content for James Wedmore

Role: Senior Social Media Manager
Focus: Strategy, content, and Meta ad campaigns

Overview:
When I joined HVAC.com, I helped build the brand voice and social strategy from scratch. I led organic social, creative direction, and full-funnel Meta campaigns, generating 1.35M+ impressions, 423 qualified leads, and a 2.97% CTR on a ~$47K budget in just 5 months. 

Highlights:

• Built and managed 19 Meta ad campaigns from strategy to optimization

• Developed a homeowner advocacy campaign that positioned the brand as a trusted advisor

• Grew social audience by over 4,000% in two years

Get in touch at nikki.hill.johnson@gmail.com